Marketing Managers

SOC Code: 11-2021

Marketing Managerss identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. This career typically requires considerable preparation (2-4 years). With an AI-proof score of 89.8/100, this role has high resilience to automation. Key skills include Persuasion, Critical Thinking, Reading Comprehension.

AI-Proof Score: 89.8Very High
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Median Salary

$161,030

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Job Growth

6.6%

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Training Time

Considerable preparation (2-4 years)

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Job Zone

Zone 4 / 5

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Training Cost

~$40,000

Key Skills

  • Persuasion
  • Critical Thinking
  • Reading Comprehension
  • Monitoring
  • Active Learning
  • Active Listening
  • Speaking
  • Judgment and Decision Making
  • Social Perceptiveness

Common Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

Why AI-Proof?

  • Requires hands-on physical presence and dexterity
  • Demands human empathy, judgment, and trust
  • Operates in unpredictable, variable environments
  • Social and regulatory barriers to full automation