Market Research Analysts and Marketing Specialists
SOC Code: 13-1161
Market Research Analysts and Marketing Specialistss prepare reports of findings, illustrating data graphically and translating complex findings into written text. This career typically requires considerable preparation (2-4 years). With an AI-proof score of 87.4/100, this role has high resilience to automation. Key skills include Reading Comprehension, Writing, Reading Comprehension.
AI-Proof Score: 87.4 — Very High
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Median Salary
$76,950
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Job Growth
6.7%
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Training Time
Considerable preparation (2-4 years)
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Job Zone
Zone 4 / 5
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Training Cost
~$40,000
Key Skills
- •Reading Comprehension
- •Writing
- •Judgment and Decision Making
- •Complex Problem Solving
- •Active Listening
- •Active Learning
- •Critical Thinking
- •Speaking
Common Tasks
- ✓Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- ✓Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- ✓Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- ✓Measure and assess customer and employee satisfaction.
- ✓Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Training & Resources
Why AI-Proof?
- ✅Requires hands-on physical presence and dexterity
- ✅Demands human empathy, judgment, and trust
- ✅Operates in unpredictable, variable environments
- ✅Social and regulatory barriers to full automation