Public Relations Specialists
SOC Code: 27-3031
Public Relations Specialistss respond to requests for information from the media or designate an appropriate spokesperson or information source. This career typically requires considerable preparation (2-4 years). With an AI-proof score of 93.1/100, this role has high resilience to automation. Key skills include Speaking, Speaking, Critical Thinking.
AI-Proof Score: 93.1 — Very High
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Median Salary
$69,780
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Job Growth
4.8%
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Training Time
Considerable preparation (2-4 years)
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Job Zone
Zone 4 / 5
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Training Cost
~$40,000
Key Skills
- •Speaking
- •Critical Thinking
- •Active Listening
- •Persuasion
- •Social Perceptiveness
- •Coordination
- •Writing
Common Tasks
- ✓Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- ✓Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- ✓Post and update content on the company's Web site and social media outlets.
- ✓Write press releases or other media communications to promote clients.
- ✓Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Training & Resources
Why AI-Proof?
- ✅Requires hands-on physical presence and dexterity
- ✅Demands human empathy, judgment, and trust
- ✅Operates in unpredictable, variable environments
- ✅Social and regulatory barriers to full automation