Writers and Authors
SOC Code: 27-3043
Writers and Authorss develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. This career typically requires considerable preparation (2-4 years). With an AI-proof score of 90.8/100, this role has high resilience to automation. Key skills include Writing, Writing, Reading Comprehension.
AI-Proof Score: 90.8 — Very High
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Median Salary
$72,270
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Job Growth
3.6%
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Training Time
Considerable preparation (2-4 years)
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Job Zone
Zone 4 / 5
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Training Cost
~$40,000
Key Skills
- •Writing
- •Reading Comprehension
- •Critical Thinking
- •Speaking
Common Tasks
- ✓Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- ✓Vary language and tone of messages based on product and medium.
- ✓Present drafts and ideas to clients.
- ✓Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- ✓Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Training & Resources
Why AI-Proof?
- ✅Requires hands-on physical presence and dexterity
- ✅Demands human empathy, judgment, and trust
- ✅Operates in unpredictable, variable environments
- ✅Social and regulatory barriers to full automation